Marketing plan Term Paper Example | Topics and Well Written Essays - 5000 words

Marketing plan - Term Paper Example SWOT analysis-------------------------------------------------------------------------8 6. Market positioning (BCG Matrix analysis)---------------------------------------10 6.1 Identifying the significant trends in the market--------------------11 7. Competitors------------------------------------------------------------------------------11 7.1 Differentiating Cool Pals from the closest competitors----------13 8. Micro-economic environmental factors--------------------------------------------14 9. Marketing and Branding strategies-------------------------------------------------14 9.1 The Products and its primary characteristics------------------------14 9.2 Branding strategies-----------------------------------------------------16 10. Advertising and integrated marketing communication-----------------------17 10.1 The effectiveness of the advertising and measurements-------17 10.2 Measurement of the advertising affects---------------------------19 10.3 The promotional strategies---- ---------------------------------------20 10.4 Measuring customer satisfaction------------------------------------20 10.5 The gaps in customer expectations and experience-------------21 11. Pricing and distribution strategy----------------------------------------------------21 11.1 The pricing strategy----------------------------------------------------21 11.2 Penetration versus Skimming pricing--------------------------------23 11.3 The other pricing tactics-----------------------------------------------24 11.4 Ethical and legal issues related to pricing---------------------------24 11.5 Distribution channel and strategy------------------------------------25 12. Future plans-----------------------------------------------------------------------------26 13. Conclusion-------------------------------------------------------------------------------26 14. Work cited------------------------------------------------------------------------------27 Introduction: Marketing is the pre-sales a ctivity which gives the live to a product so that it can be accepted by the customers. It is a phenomenal function which gives the identity to a product. Products are the tangible and intangible physical entities which cater to the needs and wants of the human society. Products are salable only after they blend with the virtue of the marketing activities. This particular paper focuses on the 360 degree marketing activity for a company which manufactures and retail innovative toys for the kids. Brief about the company: Cool Pals is the company which is expertise in manufacturing and innovating toys for the kids. The demographic profile chosen for the products of Cool Pals are boys and girls both aged between two to eighteen. The name itself presents the affection towards the kids. The company is in the market for the last four years. The primary markets are USA and Canada. The lion part of the revenue comes from the US market. The company is one of the most innovative toy making comp anies in the market. The sell their products through exclusive Cool Pals stores across USA and also through some selected retail outlets in US and Canada. The company is relatively new in the segment. However, it is privileged with the 15 percent market share in US toy market. The main successful formula of the

International Human Resource Management Essay Example | Topics and Well Written Essays - 500 words

International Human Resource Management - Essay Example They could perhaps implement a program that keeps the expatriates informed about the new changes that have been implemented in their organisation back home. They could also organize training sessions on the return of their employees, to facilitate easy adaptation and help them get over the shock phase. ('Repatriation', website: http://www.intercultural-training.co.uk/repatriation.asp) I believe that while Sam has been given prior training and other aids, to adapt to the existent conditions in Japan, his family will receive a culture shock. This is due to the fact the family has not received any prior orientation, apart from a self-motivated attempt at learning the local language. The company must have recognized the services of employees and provide guidance and help, in aiding them and their families settle down amidst changing scenarios. First comes the phase of adaptation, when the employee's family finds the environment new and different from the routine he has been subject to. They need to get used to the whole new setup, which could probably include a new language, culture or practices in general. This could create disillusionment and slight depression.